Vuedex was a business idea with the concept of opening out multiple tour hubs across the Brisbane River that would connect with each other through a mobile app called “Connect Queensland” to boost tourism and overnight stays within Brisbane. I was responsible for logo design and if the business was to go ahead the branding and promotional work required as well. As this was a pitch to State Government to require funding it didn’t go ahead. But I still got to have a fun time designing and playing around with the concept. Vuedex was meant to inspire FUN and ACTIVITY within Brisbane so the design and imagery used with the branding had to reflect that.
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